The rapid development of AI represents a unique technological revolution, fueled by significant financial investments and groundbreaking innovations. Unlike past technological changes, AI's growth is outpacing our understanding and regulatory capabilities, with the potential to transform industries, economies, and human existence in unpredictable ways. In this talk, Peachy unveils the importance of preserving human nature in a tech-centric world. Peachy capped 25-years in marketing communications as Ogilvy & Mather Philippines' Chief Executive. Though the years, she assumed regional and global creative director roles, then shifted gears and became Chief Strategist, driving cross-discipline integration. As Managing Director, she oversaw the digital transformation of the Advertising discipline.